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Full name
Jack Garrard
Title
Marketing Manager
Location
Ottawa, Canada
Blurb
A digital multi-disciplinarian with a penchant for motion graphics, UX design, and beards.
Specialties
CRM Management, Strategic Marketing & Communications Planning, User Experience Design, Project Management & Multitasking, Stakeholder Engagement, Campaign Management, Brand Management, Video Post Production, Motion Graphics, Graphic Design
Skills
UX/UI Design, CRM Management, Content Management Systems (e.g. Wordpress), Adobe Software suite, Motion Graphics, Video & Audio editing
Experience
Marketing Manager
Contextere Corporation
This role encompassed a much wider scope than just marketing. Beyond being responsible for the strategic direction, development, and implementation of all marketing activities at Contextere, this role also involved the product management of the company’s flagship software, business development activities, user-experience design, and the day-to-day management of a small but diverse team.
Product Management: Define vision, set priorities, analyze market, roadmap, launch, manage storefronts, onboard customers.
Product Marketing: Set strategy, messaging, create content, manage campaigns, email marketing.
Business Development: Build demos, generate leads, messaging, support presentations/events, research, partner and proposal management.
UX/UI Design: Define requirements, user research, create wireframes/prototypes, collaborate, design assets, test, analyze.
Content Marketing Manager
Contextere Corporation
Much like the subsequent role, this position encompassed much more than content marketing. Primarily responsible for the development and implementation of all marketing communications programs and content.
Communications & Marketing Freelancer
Contextere Corporation
Initial position at Contextere. Jack was hired as the company’s first contractor and later first full-time indeterminate employee. From this starting point, Jack was instrumental in the development of all iterations of the company’s product, helped secure multi-million dollar deals and investment, and saw the team grow from three to twelve.
Instructor
Algonquin College of Applied Arts and Technology
Instructed two first-level courses for the Web Development and Internet Applications program; Cross-Platform Web Design (CST8117) & Graphics Technologies (CST8318).
Video Producer
Applied Research and Innovation
Production of a promotional video that outlined the accomplishments of award-winning student teams and their projects. Responsibilities included scriptwriting, story boarding, videography, editing, and audio production.
UX/UI Designer
Applied Research and Innovation
Contracted UX/UI designer in the creation of a Universal Windows Platform prototype application for contextere corporation. This prototype was programmed with XAML and C# and was connected to a placeholder Azure backend. I acted as the primary UX/UI designer who worked alongside a full stack developer.
Video Producer (Volunteer)
Rogers TV
Co-creator, motion graphics animator, and main scriptwriter for a regional Ottawa TV show called “Error 404: Show Not Found“.
Education
Interactive Media and Design
Algonquin College
Top student in Algonquin College’s Interactive Media and Design program with multiple commendations from the dean of Algonquin’s School of Media and Design.
Focused on web-design, programming, and visual design disciplines. Key skills acquired: graphic design, web design & development, UX/UI design, content management systems, video production, animation, audio production.
B.A. in Sociology and Cultural Studies
Trent University
Dual major in Sociology and Cultural Studies. Focused on understanding human behavior, social structures, and cultural dynamics. Key skills acquired: qualitative and quantitative research methods, data analysis, critical thinking, writing and communication skills, cultural competency, and community engagement.